Private Label Activewear Manufacturing for Growing Fitness Brands
Wiki Article
The activewear market is a competitive one, with brands
offering everything from gym wear and yoga clothes to running gear, athleisure
and performance sportswear. Selecting the right private label activewear
manufacturer could make a big difference in product quality, branding, and
long-term growth for brands and businesses entering or expanding in this
market.
Private label activewear manufacturing is a way for brands
to create apparel under their own brand name without setting up their own
factory. Instead, the brand collaborates with a professional manufacturer like Leopard
Apparels to create, sample, and manufacture activewear clothing according
to its specifications.
What Is Private Label
Activewear Manufacturing?
Private label manufacturing means the manufacturing of
fitness and performance wear for a brand that sells the finished products under
its own label.
A brand may be able to customize, depending on the
capabilities of the manufacturer:
• Designing activewear.
• Materials and fabrics
• Colours
• Item measurements
• Fit and pattern
• Trims and waistbands
• Graphics and prints
• Embroidery
• Woven and printed labels
• hang tags
• Packaging
This gives brands more control over private label activewear
manufacturing how their collections look and what the specifications are.
Why private label
activewear is a choice for brands
One of the biggest benefits of private label production is
the ability to develop a unique product line rather than simply depending on
generic off-the-shelf garments.
For example, a fitness brand may develop a coordinated
collection that includes:
• Performance tights
• Sports bras
• Gym shirts
• Shorts for cycling
• Runners
• Shorts to train
* Sweatshirts
• Tee shirts
• Performance Outerwear
These products can be developed around a single design
language, colours palette, fabric choice and logo.
Choosing the Best
Fabrics for Activewear
The choice of fabric is particularly important for
activewear because sportswear must perform during exercise, some of the common
activewear fabrics are Polyester, nylon, elastane, spandex and various blended
fabrics. Different fabric constructions can impart characteristics like
stretch, moisture management, durability, recovery, softness, and breathability.
The fabric to be used depends on the purpose for which the garment is intended.
Leggings might need a blend of stretch and recovery, while
running tops might prioritize lightweight construction and moisture management.
Product Development
& Sampling
Typically, the professional activewear manufacturing process
doesn’t begin with mass manufacturing but with product development.
This may involve looking at designs, specifications or tech
packs before the first sample is produced.
A typical process of
private label activewear development could include:
• Review of design and specifications
• Fabric selection
• Create pattern
• First sample
• Fitting evaluation
• Design or measurement changes
• Sample modified• Pre-production sign off
• Production en masse
Sampling allows brands to find problems related to fit,
construction, measurements, materials and appearance before mass production
takes place.
Custom Size & Fit
for private label Sportswear
Fit is one of the most important things about activewear.
The garment’s proportions, stretch, compression, waistband,
construction, etc. may not be right for the garment’s intended use, and so even
if it looks good on a product page, it may perform poorly.
Brands can collaborate with manufacturers on specs like:
• Measurements of body
• Inseam length
• Grow• Waistband Measurements
• Sleeve length
• Length of clothing
• Compression ratio
• Grading by size
Creating a consistent
size range helps to keep a predictable fit throughout the entire collection of activewear.
Branding and Customization
Branding options include neck labels, woven labels, printed
care labels, logo embroidery, heat transfers, screen printing, sublimation,
hangtags and custom packaging. When these elements are designed together, the
end result can have a more cohesive brand presentation.
Quality Control in
Activewear Production
Quality control is especially important for clothes that
will be worn repeatedly and washed often.
Manufacturers might consider such things as:
• Join together
• Stitches
• Measurements
• Fabric uniformity
• Colours
• Newsprint
• Embroidery
• Waist
• Zippers & trims
• Placement of labels
Whole garment finishing
Before production starts, brands need to define product
specs and quality expectations.
Working With an private label Activewear manufacturer
Choosing a manufacturing partner is more than comparing unit
prices, As a brand, you want to consider their experience, the capabilities of
their products, their sampling process, the fabrics they offer, the services
they offer for customization, their quality procedures, their communication,
production capacity and ability to support future collections.
If a manufacturer is capable of handling several stages of
development, it can make the production process easier for brands that want to
develop a handful of activewear products.
Private Label
Activewear for Various Types of Brands
Private label manufacturing is a good option for many
different types of businesses including:
·
Fitness fashion brands
·
Gym wear brands
·
Yoga brands
·
Sports apparel brands
·
Athleisure labels
·
Boutique Fitness Company
·
Activewear shops online
·
Brands in Personal Training
·
Clothing companies in retail
The production requirements are very different for these
businesses. Therefore, manufacturers need to understand the target market and
product positioning before starting production.
If you want to create your own private activewear
collection, you can speak to a private label activewear manufacturer like Leopard Apparels. They will give
you the production experience to bring your product ideas to life, while still
allowing you to control branding and specifications.